We care because
every life deserves
quality healthcare!

We believe access to quality healthcare is a fundamental human right, regardless of where someone lives or their financial situation.

BoomerX?

"Xtra" care for the Baby Boomers!

We are deeply committed to reducing death rates in these rural communities, which contribute the highest in Africa and improving the overall health and well-being of those living there. Every life matters, and we are here to help ensure that every person has the opportunity to live a healthy, happy, and fulfilling life.

Dr. Kamil Adeniran
Co-Founder/Co-CEO

Founder's Story

I had a personal connection to the struggles people in rural communities face regarding accessing healthcare. During my several years as an undergraduate medical student at Ladoke Akintola University of Technology (LAUTECH), Nigeria, I witnessed firsthand the serious difficulties people in rural communities face in getting the preventive care and health insurance they need. Often, these communities are isolated and lack access to quality healthcare facilities, and many fear medical treatment's high costs. As a result, they tend to put off seeking medical attention until their health issues become extreme emergencies.

I was determined to find a solution to this problem. After years of surveys, research, and planning, we discovered that the major problem these people need is solutions that work for them after considering their financial and geographical status. Aside from inaccessibility because these people live in rural communities where technological solutions and telemedicine and virtually non-existent, an average person in the rural community lives on less than $20 (₦10,000) per month, yet existing solutions cost more than $10 (₦5,000) per month, also making them unaffordable for these people. No one came close to providing a solution that worked for them, and it didn't make sense because everyone was focusing on providing solutions to the already served population.

BoomerX is changing the focus of healthcare in rural communities from treating illness to preventing deaths, one community at a time. We are committed to improving rural communities' overall health and well-being.

Dr. Emmanuel Animashaun is a physician and health systems strategist with a strong background in healthcare delivery, health insurance, and policy innovation in Nigeria. As Head of Operations at BoomerX, he oversees the company’s strategic and day-to-day functions, working to expand access to affordable health coverage and preventive care for underserved communities.

With clinical and health operations experience in both rural and urban settings, Dr. Animashaun has witnessed first-hand the gaps in Nigeria’s healthcare system and has led initiatives to strengthen quality of care and improve financial protection for patients. He previously worked on health financing and service delivery projects, where he supported the design of community-based insurance models and the quality improvement of health facilities.

At BoomerX, he brings together his expertise in medicine, management, and policy to drive operational excellence, build provider networks, and ensure that innovative insurance solutions reach the communities that need them most.

Dr. Emmanuel Animashaun
Head of Operations

Dr. Progress Agboola
Lead Product Manager

A passionate product leader at the intersection of health and technology, Progress Agboola is dedicated to building inclusive digital health solutions that expand access and affordability for underserved communities. With a strong foundation in medicine and expertise in product strategy, he drives innovation that bridges clinical insight with user-centered design to create scalable impact across Africa’s health ecosystem.

Dr. Agboola's passion for accessible healthcare was shaped by his work across multiple health sectors—from mental health digital platforms to HIV prevention advocacy. He has led the development of mobile-first health solutions that reached thousands of users, consistently focusing on removing barriers to care for vulnerable populations. His experience includes scaling AI-driven mental health tools to 3,500+ users and conducting extensive user research with rural communities to understand their unique healthcare challenges.

At BoomerX, Dr. Agboola translates deep customer insights into product features that work for people living on less than $20 per month. His data-driven approach—informed by research with hundreds of households—has been instrumental in refining BoomerX's offerings to achieve high adoption rates among low-income families. He is committed to proving that effective healthcare solutions must be designed with, not just for, the communities they serve.

Our Vision

Our vision is to create a world where everyone has access to quality healthcare, regardless of where they live or their financial situation. We believe that everyone deserves the opportunity to live healthy, happy lives, and that this is possible when everyone has access to the healthcare they need. That's why we are committed to making healthcare more accessible and affordable for people in rural communities across Africa. We believe that by working together and leveraging the latest technology, we can make a real difference in the lives of rural Africans and create a future where everyone has the chance to be healthy and thrive.

Our Core Values

Empathy

We are empathy-driven, as we know how sad it is to be helpless regarding healthcare and on the verge of losing someone you love to the cold hands of death.

Simplicity

We believe healthcare for these people should be very simple and easy to understand. We want them to feel confident in their healthcare choices.

Boldness

We are not afraid to take the bold action of pursuing our mission to provide accessible healthcare to rural communities. Affordable healthcare shouldn't be a luxury.

Our global partners...

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