01Why We Care

Every life deserves good care.

Access to quality healthcare is a human right, wherever someone lives and whatever they earn. We started BoomerX because we watched people we love go without it.

02The Name

Extra care for the baby boomers.

The X stands for extra care. Older people in rural communities often carry the most risk and get the least care, so we named the company after them.

Our mark is a person. A dot for the head, a cross for the body. Every time you see it, you are looking at someone we serve.

03The Founders

Two founders. One reason.

Co-Founder and Co-CEO

Dr. Kamil Adeniran

For several years as a medical student at Ladoke Akintola University of Technology, I watched people in rural communities struggle to get care. The clinics were far and the bills were out of reach, so people waited until a small problem became an emergency.

After years of surveys and research, we found the real gap. An average person in these communities lives on less than $20 a month, and the plans on offer cost more than $10. Nobody was building for them, because everyone was building for people who already had care.

Kamil leads product and growth at BoomerX. He trained as a medical doctor at LAUTECH and led product at TREP Labs before co-founding the company.

Co-Founder, CTO and Co-CEO

Mr. Ismail Ajagbe

The aunt who raised me died of hypertension. A few months later, my uncle died of a stroke. Both lived in rural communities with no regular checkups and no health plan, and both conditions can be caught years before they kill.

I grew up in the kind of place we now serve. BoomerX is the care I wish they had.

Ismail leads technology at BoomerX. He built and runs the cloud platform behind every checkup and health record, and leads ClinicX, the company’s pilot for earlier, AI-assisted diagnosis.

Before BoomerX, he spent years as an engineer and technical lead across hardware and cloud software teams. He studied Computer Science at the University of the People and was named one of Nigeria’s 25under25 in 2022.

04The Team

Doctors who build.

Head of Operations

Dr. Emmanuel Animashaun

A physician and health systems strategist with clinical and operations experience in rural and urban Nigeria. He has worked on health financing and service delivery, including the design of community-based health plans and quality improvement in health facilities.

At BoomerX he runs day-to-day operations and builds the provider network that gets every plan to the communities that need it most.

Lead Product Manager

Dr. Progress Agboola

A product leader trained in medicine. He has built mobile-first health tools that reached thousands of users, including an AI mental health product used by more than 3,500 people, and has spent long stretches doing research with rural households.

At BoomerX he turns what families tell us into the product, so it works for people living on less than $20 a month. His view is simple: good health products are designed with the people they serve.

05What We Believe

We picture a world where anyone can reach quality care, no matter where home is.

Empathy

We know what it is to feel helpless while someone you love is sick. That memory decides how we treat every person who joins.

Simplicity

Healthcare should be easy to understand. If people need a plan explained twice, we change the plan.

Boldness

Affordable care should never be a luxury. So we go where others have not gone, and we keep coming back.

Care like this needs company.

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